USC School of Cinematic Arts. LA (2008)

The USC George Lucas School of Cinematic Arts is a new complex on campus of this highly recognized school and is a superb environment for the study and practice of film, television and interactive media. Working closely with USC and George Lucas of the Lucas Film Foundation, the primary donor Urban Design Group of Dallas, TX, developed a design that exhibits contemporary traits while also staying true to the university’s existing California style of architecture that has been prevalent on campus. The warm and neutral characteristics of the Halila limestone in a honed finish, combined with the unique Jerusalem Red material, were particularly appealing to the design group who decided to incorporate it into the classic California style using arches and curvy stone details. This spectacular structure surely makes film studies aesthetically more enjoyable.